A few months ago, I had the rare opportunity to attend the annual Vision Expo in Las Vegas. Expo is a fashion marketplace where buyers can see and purchase the latest in eyewear and technology. The trade show actually followed me around for a day, so you can actually see what my experience was like there.
The fashion at Expo was so diverse this year! My journey started out at the Tom Ford suite at the Venetian. Let’s just say…Wow! The modern, yet classic, flare of the Tom Ford brand really impressed me. The eyewear is unique with bold shapes, and each piece has the signature, subtle “T” along the temple of almost all of the frames. I feel like Tom Ford set a great trend in branding. The subtlety of his logo really keeps the attention on the eyewear, yet at the same time we know exactly whom you are wearing!
Throughout the weekend, I got to see and select eyewear from brands established brands like Ferragamo, Gucci and Ray Ban, just to name a few. These fashion powerhouses really make a statement with their eyewear, and I can’t wait to highlight them in the optical section at Focus. I also really enjoyed the independent eyewear designers. Specs of Wood by Ian Rubenstein really stood out to me because his eyewear line is made out of wood and really plays with some fun colors and shapes. This will add character to just about any look. Also, the fact that each piece of wood is different truly makes each frame one-of-a-kind. Walking my way through the show, I stumbled upon the Zac Posen booth. Zac Posen, a judge on the acclaimed Project Runway, is well known for dressing celebrities like Rihanna and Reese Witherspoon on the red carpet. This is only his second season in dressing eyes, but you can really see his high fashion style and red carpet flare in each piece.
While at Expo, I was front row at the CFDA panel discussion on eyewear design. I had the opportunity to meet and chat with luxe eyewear designers like Blake Kuwahara and Robert Marc. I became more excited to start creating my own eyewear line. Fashion is fun, and eyewear fashion is important in defining an overall look and style of an individual.
As my show experience drew to a close, I made my way back to the suites of the Venetian and had the opportunity to meet with the brand manager of Dior. Talk about jaw dropping! Guys, the Dior Homme Blacktie 2.0 collection is definitely worth a try! These pieces are like jewelry. I was really impressed with the special double layer acetate material they were made of, and I think every man needs a pair from this collection, as it adds a sense of handsome elegance to your style.
So ‘What happened in Vegas’ will make its way to Montrose in the coming months. I look forward to styling eyes with these wonderful brands, and sharing my fashion experience with the community.
Check out my video from Vision Expo HERE!
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